When it comes to feeding your dog, you want what’s best. But with so many options out there, the debate between fresh food and kibble has become a hot topic among pet parents. Let’s break it down so you can make an informed decision that supports your dog’s health — and fits your lifestyle.
What Is Kibble, Really?
Kibble has long been the standard in dog food. It's convenient, shelf-stable, and affordable. But here’s what you might not know: kibble is highly processed. Most kibble brands cook ingredients at extremely high temperatures, which can strip away natural nutrients. Fillers, preservatives, and artificial flavors are often added to extend shelf life and improve taste — but not necessarily health.
Why Fresh Food Is Gaining Popularity
Fresh food, on the other hand, is made with whole ingredients like chicken, beef, sweet potatoes, and leafy greens — often gently cooked to retain nutrients. It's closer to what dogs would naturally eat and usually free from the additives found in traditional dry dog food.
Benefits of fresh food include:
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Improved digestion
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Shinier coats and healthier skin
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More consistent energy levels
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Reduced food sensitivities and allergies
It’s like choosing a home-cooked meal over fast food — your dog can tell the difference.
The Convenience Myth
One reason people stick with kibble is convenience. But fresh food doesn’t have to be hard. With ready-to-serve portions, refrigerated delivery, and auto-ship options, feeding fresh has never been easier. You just open, serve, and watch your dog enjoy every bite.
Your Dog Deserves Better
You wouldn’t eat the same dry, processed meal every day — so why should your dog? Making the switch to fresh food is an investment in your dog’s long-term health and happiness.
